I art directed a couple photoshoot for the outlet stores that blended lifestyle shots both outdoors and in-studio, aiming to make the outlet experience look cool and distinctive. The outdoor settings added a vibrant, natural element, capturing the essence of the garments in real-life scenarios. In the studio, I focused on clean lines and controlled lighting to highlight the intricate details and textures of each piece. This dynamic visual narrative showcased the versatility of the collection while ensuring the outlet stood out and resonated with our target audience.