CAFA Awards 2024
As the Creative/Design Lead for Harry Rosen at the CAFA Awards, I spearheaded the development of all creative assets, including dynamic ads, engaging videos, and promotional materials. My focus was on ensuring a cohesive visual identity that reflected the brand’s values and style. Collaborating closely with teams, I crafted compelling content that not only showcased our presence at the event but also resonated with the audience, reinforcing Harry Rosen’s reputation as a leader in the fashion industry.
Below is an ad I created for the CAFA Magazine. Using imagery from one of Harry Rosen’s campaigns to align with the luxury aspect of the CAFA Awards.
Below is an E-Newsletter Ad created for CAFA to handout to their clients attending the show. Using imagery from one of Harry Rosen’s campaigns to align with the luxury aspect of the CAFA Awards.
The asset below was probably my favourite part of this whole project. I had to create a dinner assets for the each member of the audience that included Harry Rosen branding and an offer. This was something new I wanted to try for the company and we had never done a project like this before. Working with our partner printers, I created a 3D clothing bust with our houndstooth print on one side along with our logos and offer codes on the other.
Below is the step & repeat I created for the CAFA Event Red Carpet party.
