Club Harry Projects
As the Creative Lead for all Club Harry projects, I have had the privilege of overseeing and refreshing a diverse range of initiatives within Harry Rosen's exclusive reward program. My role involves taking these projects to the next level through innovative graphics and dynamic animation, transforming ideas into visually compelling and engaging experiences. From updating digital touchpoints to enhancing member communication, I work closely with cross-functional teams to ensure each project not only aligns with the Club Harry brand but also captivates and delights its members. Whether it's refining a promotional campaign or launching new features, my focus is on delivering creative solutions that elevate the overall Club Harry experience.
Private Gifting Event
Club Harry's Private Gifting service offers an elevated, personalized gifting experience for its most exclusive members. Tailored to individual preferences, this service provides access to a curated selection of premium gifts, handpicked to match the recipient's style and tastes. This campaign included creating email messages, advisor assets, paid assets, a printed letter and a postcard to be sent to the clients from this program.
This program consists of 4 different reward tiers. From left to right, Insider, Titanium, Diamond and Onyx.
The Club Harry Gifting Exclusive campaign was designed as a ‘top secret’ offering for select Club Harry members, combining an air of exclusivity and intrigue to capture attention. By employing sleek, sophisticated visuals and a sense of mystery, the campaign encouraged recipients to open the email and uncover the exclusive, members-only offer. This strategic approach not only heightened engagement but also reinforced the premium, VIP nature of the Club Harry brand.
Gifting Exclusive
This campaign consisted of email message and Instagram stories.