New Arrivals Designer SS23
For the New Arrivals Designer campaign, I led the design direction, ensuring a cohesive and high-impact visual identity across all channels. I created and designed all assets for the campaign, including print materials, social media graphics, email templates, paid ads, and Instagram stories. The challenge was to balance the luxury aesthetic of the brand with a fresh, engaging vibe that would resonate with a newer, younger audience. I strategically incorporated bold yet sophisticated design elements, leveraging clean lines, vibrant accents, and playful layouts to capture attention without compromising the high-end feel of the brand. The result was a visually dynamic campaign that maintained the luxury essence of the brand while appealing to a fresh customer base.
Lockups for the campaign attached here.
Attached here are the assets that were used across our Paid and Social platforms. The strategy was to utilize a variety of backgrounds from the stunning imagery captured during the shoot, while also elevating select product detail pages (PDP) images to highlight the pieces and bring them to life. This approach ensured that the designs were both visually engaging and aligned with the brand's luxury aesthetic.
Attached above are signage pieces created to be displayed across our stores.
Easels, vestibules and KSIs.
Attached above are different email layouts that were used throughout the campaign.
The focus here was to really hone in on the imagery.